British Airways
To help British Airways launch a new route to Oakland California we invited a few of its well known faces into Gatwick Airport to cause a bit of a stir.
‘City Flyer’
British Airways City Flyer provides a full BA service flying to business and leisure destinations throughout Europe.
Running for over a month this campaign primarily promoted London City Airport and Ski routes out of Manchester.
Originally briefed as a social campaign on Facebook and Instagram the campaign rapidly expanded into online ads, full press and outdoor digital, as well as digital escalator panels on the London Underground.
