I’ve spent my career helping brands navigate whatever’s next, from the early digital boom to today’s social-first creative landscape.
After starting out as a copywriter at DMB&B (D’Arcy), writing TV, print, poster and radio campaigns, I moved into digital early with agency.com, eventually becoming Creative Director before joining Dare at the forefront of integrated and digital advertising.
Since then I’ve worked across a wide mix of agencies including M&C Saatchi, Ogilvy, TBWA, VCCP, Havas, MullenLowe, Golin and Sky, leading and developing campaigns across social, digital, CRM, content and fully integrated platforms.
Today my work ranges from big pitch concepting and 360 campaign platforms to hands-on social content, film, digital experiences and global integrated campaigns. I’m equally comfortable leading teams, helping shape strategy, or getting stuck into the craft of copywriting itself.
Over the last eight years I’ve loved freelancing across a broad range of agencies and brands, bringing senior creative leadership combined with hands-on delivery across every stage of the creative process.
I’d love to chat if you think I can help.
Sector Experience
Alcohol • Automotive • B2B • FMCG • Finance • Pharma • Tech • Travel • Utilities
Career History:
Freelance Senior Copywriter / Creative Director 2018 - 2025
Golin, Rapp, Mullen Lowe, Saatchi & Saatchi Pro, GTB/VML, TBWA, VCCP, Ogilvy, 23 Red, Sky and Havas.
Senior Creative / ACD
Ogilvy 4 years.
Working on 360 campaigns for American Express, British Gas, British Airways, BT, Inmarsat, Samsung, Nestlé, Ikea, PHE, Black Rock and Philips.
Pitch wins included British Airways and Nestlé.
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Freelance ACD / CD
M&C Saatchi, OgilvyOne, Skype, DraftFCB and TribalDDB.
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Creative Director (BMW) / ACD
Dare 2 Years 9 Months.
Working across Dare's entire client list on a number of accounts, including Vodafone, Premier Inn, Penguin, Sony Ericsson and Sainsbury's. I was also Digital Creative Director for BMW and responsible for line-managing a number of creative teams within the department.
Pitch wins included Sainsbury's, Penguin, Learn Direct, Technicolor and successfully retaining the BMW account.
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Associate Creative Director
Good Technology 1 Year 1 Month.
Responsible for all creative work on Audi and worked across all accounts including Microsoft, The BBC and The Cartoon Network.
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Creative Director
agency.com 4 Years 6 Months.
Creative Director on BT Consumer & BT Business, as well as working across the entire client base which included, Dulux, Ikea, British Airways and the NSPCC among others. Helping to oversee and mange a creative department of over 9 teams.
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Copywriter
DDB 6 Months.
Brought in by John Webster I worked as an above the line copywriter for The Guardian, British Gas and VW.
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Copywriter
D'arcy (formerly DMB&B) 5 Years 4 Months.
Above the line copywriter working on Press, Poster, Radio and TV campaigns for Fiat, P&G, Tetley, McCain, COI, Mars Bar, Littlewoods, Epson, Hovis, Skittles, Sanatogen (pitch win), St.Ivel, Uncle Bens, Philips, DFEE, Lloyds TSB, and Twix.
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Awards
Campaign Digital – Gold & Grand Prix
Cannes Cyber Lion – Finalist
Direct Marketing Awards Gold & Silver
Creative Review The Annual Best in Book
Media Guardian Innovation award
IAB Creative Showcase two 1st places, four 2nd, three 3rd
NMA Campaign of the month
Campaign Digital – Silver
Revolution Awards – FMCG Winner
Revolution Awards - Best Integrated Marketing
IMA - FMCG Silver
LIA – Finalist
IAB / Adweek Mixx Awards – Gold
Net Imperative – Best Online Advertising
Web Marketing Associates International Advertising Awards – Best non-profit rich media online campaign & Best of Show rich media online campaign
DMA – Winner
NSPCC No.8 top ten digital ads of the decade 2000 - 2010 Campaign Magazine