Reckitt Benckiser - Dynamic Social Campaign

Working with Havas London and their largest client Reckitt Benckiser I helped lead and was an instrumental part of the creative team on 'Quicksilver'. A test project to see if it was possible to deliver a dynamic online campaign, in a limited time frame, on a limited budget.

The campaign was split across three brands. Vanish, Finish and Airwick. It was the first time Reckitt Benckiser had experimented with dynamic ad platform creative and thanks to the projects success, it won't be the last.