Postponed due to Covid the International Olympic Commitee wanted to encourage sports fans from around the globe to get back into the Olympic spirit with its new ‘FanZone’ App. A place where fans could compete in a range of games to win prizes.

Our main target audience was the most difficult to engage with, Gen Z. An audience half as likely as Millennials to watch live sports regularly and twice as likely never to watch.

The campaign needed a set of digital first assets which could span the globe in display, social and video.

Working with film director Dean G Moore we had a finished film, multiple edits in multiple languages and OLA all completed from a standing start delivered to the finish line in under 3 months.


We even made the winners podium, thanks to the campaign picking up ‘Best Integrated Campaign’ at The Drum Social Media Awards.