Emails
I’ve written emails for all types of audiences and subjects. Businesses and brands include British Airways, Microsoft X-Box, KFC, Boots, Nissan, Ford, BT, Ladbrokes, Sky and Virgin Media.
Boots - ECRM
Beautiful copy? Well I’ve written for Dove and Chanel. I’ve also worked with Boots and Ogilvy to concept and produce an ecrm campaign in the run up to their busiest time of year. This Christmas campaign immediately engaged users with embedded GIFs and was one of their most successful in recent years
KFC
I’ve got an appetite for hard working emails. Here's a few examples from the first eCRM campaign to accompany the 'Believe in Chicken' launch for KFC by Mother. The campaign was delivered to existing KFC customers and covered everything from promoting menu items, to telling customers about limited time deals and features within the KFC App.
Virgin Media
I helped concept and write an email to encourage Virgin Media broadband customers to click a live link to see what they’ve been enjoying and interacting with over the last 3 months. The finished email smashed the previous ‘Best Bits’ results and thousands of users were entertained and encouraged to click through.