BMW Formula E Social
While freelancing as a CD at experiential agency TRO I was asked to help launch the new BMW Formula E team. We won with ‘the fastest launch ever’. A social film which ran for 2.8 seconds. The same time it took the BMW Formula E car to reach 100 km/h. Fans keen to see the details of the new team then paused and shared key frames of the film on social media to spread the word about the new car and its drivers.
Mercedes-Benz Valentine’s Day Social
A short and sweet love affair with a social brief for Mercedes-Benz concepted for Valentine’s Day at Rapp. The CD loved it, the client loved it, and so did thousands of Mercedes-Benz owners.
Ford Fiesta ST - Military
What better way to speak to military personnel than in their own language? This press and online campaign was targeted directly at military personnel, offering a range of great deals on Ford vehicles.
BMW Olympic Sponsorship
I was the digital CD for BMW at ‘Digital Agency of the Decade’ Dare during the 2012 Olympics. The campaign included this YouTube social film which I wrote and sold into the BMW marketing team.
Ford Focus ‘Beauty of Change’
I was tasked to help the team at GTB create and produce the ‘Beauty of Change’ launch campaign for the All-New Ford Focus.
I helped craft a campaign that spans TV, print, social, OOH, OLA, DM, radio and dealer activation.
Nissan
I’ve regularly worked as senior creative at TBWA on Nissan for over 6 years. This is small selection of work over that period. But I’ve concepted and written pieces for social films, ECRM, DM, radio, webpages and online ads for Meta, Insta and Tik Tok.
A 30” radio ad for the Nissan Navara voiced by the brilliant Jon Culshaw.
A point of sale campaign for dealerships.
Promo poster for the GT-R Ni.
VW
Press ad for the Lupo SE.