Starting with the simple brief to update some existing assets, we managed to persuade the client that to have real impact they needed to consider rebranding Ford Money. Working closely with the team we went onto create a whole new brand identity. This was then rolled out across film, press, OLA, social and of course the entire www.fordmoney.co.uk website.
KFC
I’ve got an appetite for hard working emails. Here's a few examples from the first ECRM campaign to accompany the 'Believe in Chicken' launch for KFC by Mother. The campaign was delivered to existing KFC customers and covered everything from promoting menu items, to telling customers about limited time deals and features within the KFC App.
Virgin Media
I helped concept and write an email to encourage Virgin Media broadband customers to click a live link to see what they’ve been enjoying and interacting with over the last 3 months. The finished email smashed the previous ‘Best Bits’ results and thousands of users were entertained and encouraged to click through.