Barclaycard Payments isn’t just a payment platform. It actually holds the keys to unlock more revenue from consumers.

We had to communicate to CMO’s that Barclaycard can offer businesses access to data platforms which are packed full of useful insights and analytics. This data could help them enhance their marketing strategies and target their consumers more effectively. 

Our data driven campaign focussed in on particular businesses like IKEA or M&S that already had a relationship with Barclaycard and then teased them with blacked out examples of how the information we held could benefit them.

Once intrigued with our targeted ads they would click through and we would reveal what that information could mean for their business. 

A complicated brief made simple.

Barclaycard thought so too, awarding Omnicom Group both the customer marketing and B2B business.